Go Evento – Website Redesign

GoEvento is a dynamic online platform designed to help event entrepreneurs find the perfect event space and connect with reliable suppliers to fulfill their event needs. With its user-friendly interface and comprehensive database, GoEvento is a one-stop-shop for event organizers, whether they are planning a small gathering or a large-scale event.

Services

UX Design | UI Design

Industry

Entertainment

Visit

goevento.com.br

Long story short

Back in time I was the Designer responsible for prototyping Go Evento’s first website. Now in 2023 Pedro, the company’s CEO came to me requesting to make the whole interface more user-friendly and modern.

The website was outdated, cluttered, and unresponsive, making it difficult for users to navigate and find information. My goal was to create a modern, user-friendly, and visually appealing website that would enhance the user experience.

Involvement in the First Design

In 2018, Pedro – the CEO of the company – reached out to me to create the initial design for their product. This was a crucial phase for the product since it was still in its infancy. Given that the product was in its early stages, we had to conduct a series of Lean UX workshops to fully comprehend the intricacies of service design and user flows. These workshops helped us to better understand the different details of the product and ensured that we were on the right track.

Modernizing Everything

The first version of design met the needs of that stage and market moment, serving as our MVP. The testing phase to study product adoption lasted for four years, and at the beginning of 2023, Pedro contacted me again to help make the website more modern.

As a UX Designer, I am responsible for creating user-oriented solutions that meet the client’s objectives. The redesign of GoEvento’s website was a challenging and rewarding experience that allowed me to evolve my skills as a UX Designer and create a website that both the client and users were happy with.

The redesigned website was a success, and it received positive feedback from both the client and users. The website’s new design and improved user experience resulted in increased traffic and conversions. The website’s modernization also helped to position GoEvento as a leading event planning company in the industry.

Colors

The brand already had it’s styles around Purple and Yellow, but we needed to ellaborate more and set some colors for Success, Warning states and Texts and Strokes.

Landing Page

As part of the project, I offered to design and develop a Landing Page used to attract companies that were possible leads to advertise their spaces and services on GoEvento’s platform. The UI was designed in Figma and the page was developed in WordPress.

Making lives better with design. From Brazil to abroad.

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Ready to create an amazing digital product for your business?

Or send an e-mail to sayhi@uaimequi.des.br